Our Team
Our team brings extensive and diverse expertise, along with strong skills and networks. We actively support and contribute to the sustainable growth of ventures to unlock their true value.

Adriaan Odendaal
Managing Director
Adriaan is a results-driven business executive with experience across technology, healthcare, manufacturing, logistics, and mining. He specialises in strategic growth, operational efficiency, and business transformation. He has successfully led start-ups, Series A funding rounds, and large-scale operational improvements, leveraging his expertise gained from his MBA at UCT and executive leadership skills gained from the University of Oxford’s Saïd Business School.

Suneé Pretorius
Associate Partner
Suneé has experience that extends across Africa, the UK and USA, in business strategy and operations. She helps companies grow, optimise, and scale - partnering with start-ups, venture capital firms, and founders to drive commercialisation. A former Africa Industry Strategist at Deloitte, she brings deep expertise in growth strategy, operational excellence, and stakeholder alignment across industries like healthcare, tech, mining, and the financial services.

Imke de Kock
Associate Partner
Along with her position as Associate Professor at Stellenbosch University, Imke brings over a decade of real word expertise in industrial engineering and strategic growth. Her PhD in Industrial Engineering and extensive consulting experience, including projects in Brazil and the UK, position her as a leader in optimising business models and operational efficiency. Imke's academic rigor and practical industry insights empower companies to achieve sustainable strategic growth.

Andrew Lane
Strategic Advisor
A veteran in strategic consulting including a career at firms like Deloitte and Bain & Company, Andrew guides clients through complex decisions, specialising in socio-economic sustainability. As a certified Executive Coach, he empowers leaders to maximise their potential, leveraging his extensive industry insight and ICF methodology.

Giselle Botha
Business Development Associate
Giselle blends her BCom, BA, intercultural communication, and international scholarship backgrounds to expertly navigate diverse marketing needs, supported by her experience at Media24’s TV production unit and SKEG. Her people skills, organisation, and creativity enable her to identify new business opportunities and drive impactful brand visibility and communication.

Christo Worst
Technical Advisor
Christo specialises in production optimisation, CAPEX projects, new product development, and technology. His experience includes leadership roles at Southern Oil, Filmatic, and Bühler where he has helped ventures scale efficiently. He combines this background with technical expertise and strategic insight to drive sustainable growth and maximise value for clients.