At Aditure, we believe clarity is a founder's greatest strategic asset. That’s why we return again and again to the Five Cascading Questions framework by Roger Martin & A.G. Lafley. We’ve seen the power of this approach firsthand—supporting startups across South Africa and Cape Town’s thriving tech scene. From early-stage ventures to scale-ups, this framework helps sharpen choices, align teams, and turn vision into execution.

Here's the thing: Investors don’t fund pitch decks. They fund businesses. And once you've wowed them with your narrative, the real work begins— due diligence. If you're fund raising soon and want to sanity-check your readiness, or just want to chat about operational hygiene, feel free to reach out to Aditure. We love this stuff!

As startups begin to scale, the question of when to bring in key C-suite roles, like a Chief Operating Officer (COO), inevitably arises....